AGENCY BIO

Head of Company: Amer El Hajj, CEO at GroupM MENA 

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the ‘next era’ of media where advertising works better for people. The company is responsible for more than 60$ billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and cross-channel performance (GroupM Nexus), Keyade (Performance Consultancy), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. 

Products:

GroupM Nexus – Expert services: CX, Data & Technology, Paid Search, Paid Social, Programmatic, Commerce, SEO, AdOps, Content & Innovation and Partnerships, Gaming GroupM Nexus – Media solutions: Advanced TV, Advanced DOOH, Integrated Video, Integrated Display, Integrated Cross Channel, Nexus Creative Solutions | GOAT – Outcome-focused influencer solution, Acceleration – Always-on transformation of marketing organizations, Copilot – GroupM Nexus’ AI solution. Keyade – a leading authority in performance consultancy.