Campaign’s PR Faces to Watch 2024 – Zeina Al Hasan, Account Director, Performance Communications

Campaign’s PR Faces to Watch 2024 – Zeina Al Hasan, Account Director, Performance Communications

Age: 29

Nominated by Amanda Fox-Pryke, Deputy Managing Director:
I recommend Zeina because I don’t know anyone who is more passionate about a certain industry and everything she does. Her love for the automotive world comes from deep within and projects across all she touches. As a strong, young female leader and professional PR communicator, she radiates positivity, even in challenging situations. Her approachable nature fosters strong bonds with clients, media, and team members, highlighting her potential as a future leader. Zeina’s infectious energy and curious personality cultivate a culture of collaboration and drive crucial in today’s workplaces.

 

Career highlights

I didn’t know what my passion was until I started my career in the automotive industry back in 2017. I love every bit of it and have witnessed the industry change over the years. I developed my skills as the industry evolved, and I’m still doing so. Through challenges and triumphs, I hone my skills and adapt to industry shifts. With over 7 years of experience working on multiple brands, I remain true to my curious nature, always seeking answers. At 28, I’m the youngest Director I know, yet my hunger for knowledge remains unabated.

 

Guiding principles

I’ve been fortunate to have had a great leader earlier in my career, and he always applied the saying ‘we rise by lifting others’. This motto has deeply resonated with me and has become my guiding principle in life. I always strive to empower my team personally and professionally.

 

Side hustle

My dreams are countless, and I immerse myself in various entrepreneurial roles daily. Learning from friends’ businesses, I develop my skills to eventually open my own business. Meanwhile, I support them in what I do best: Comms and Marketing!

 

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