Campaign’s PR Faces to Watch 2024 – Soundarya Ramkumar, Account Executive, Katch International
Age: 24
Nominated by Alankrita Singh, PR Account Manager:
Having closely observed Soundarya’s work, I can attest to her exceptional performance at Katch PR Agency. Clients consistently praise her reliability and ability to swiftly execute tasks. Personally, I find that Soundarya requires minimal overseeing due to her keen eye for detail and proactive nature. She consistently exceeds expectations, often surpassing tasks independently with remarkable efficiency. Soundarya’s proactive approach and remarkable attention to detail make her an invaluable asset to our team. I
Career highlights
As a dynamic Account Executive at Katch PR Agency, I excel in public relations. Leading a collaboration with Storey Group, I facilitated the planting of 100 trees, showcasing my commitment to sustainability. Organising an Iftar for children with the Red Crescent reflects my dedication to community welfare. Securing opportunities, including a feature in Glam Mom Magazine and impactful interviews in hospitality, highlights my prowess. Collaborating with Maz Hakim on Virgin Radio for a karaoke competition demonstrates my innovative approach. My passion and achievements make me a deserving nominee.
Guiding principles
My guiding principles prioritise community engagement, environmental consciousness, collaboration, and creativity. I emphasize community welfare and sustainability in PR. Excelling in building partnerships, I leverage diverse networks to amplify impact. With a creative flair, I deliver memorable experiences.
Side hustle
In my spare time, I volunteer with e-Vidyalaya NGO, passionately dedicated to improving educational opportunities for underprivileged children. Additionally, I channel my creativity into content creation, crafting engaging material across various platforms. Through my side hustle, I enrich my skills.
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