Campaign’s PR Faces to Watch 2024 – Shanna Uy, PR Account Manager, Q Communications

Campaign’s PR Faces to Watch 2024 – Shanna Uy, PR Account Manager, Q Communications

Age: 29

Nominated by Sarah Downes, Head of Consumer PR:
Shanna shines as a PR Account Manager and is a standout candidate for Campaign Middle East’s Faces to Watch. With her exemplary skills in media and influencer relations, and her creative ideas, she consistently elevates campaigns to new heights. Shanna’s unwavering determination and positive can-do attitude ensure success in every project she undertakes. Beyond her professional achievements, Shanna’s role as a mentor is equally commendable. Her juniors benefit greatly from her guidance and expertise, learning invaluable lessons under her management.

Career highlights

With seven years of PR experience in Dubai, Shanna’s diverse portfolio includes over 50 brands, with a specialty in hospitality and F&B including Accor, Marriott, Hilton, while also venturing into international properties such as the City of Dreams Mediterranean in Cyprus and Grosvenor House Suites in England, with brands like Reebok, Birkenstock, Lush, and The Face Shop in her repertoire as well. Her strong media and influencer connections in the city ensure outstanding PR coverage, while her great client rapport and campaign execution showcase her unparalleled dedication to her craft.

Guiding principles

I live a very calm and chill outlook in life. The people who surround me can attest that with me, “everything is fine”. Nothing warrants a panic, and we should not force anything. In the grand scheme of things, let life be a deep let-go.

Side hustle

I’ve long come to terms that business isn’t for me. But if I can get paid for reading an average of 70 books per year the past five years and spending my weekends at the archery range, I’m not saying “no” to that.

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