Campaign’s PR Faces to Watch 2024 – Luai Obaidat, Senior PR Account Executive, NNC

Campaign’s PR Faces to Watch 2024 – Luai Obaidat, Senior PR Account Executive, NNC

Age: 24

Nominated by Abeer Al Mouaqqet, PR Director:
Luai’s innovative approach to the PR and Communications field is exceptional. His discipline and drive to come up with fresh perspectives and ideas as well as solutions is gratifying. Luai’s curiosity makes him abreast with the latest trends and he applies all his learnings on daily basis. Luai’s pivotal role in managing some of our most demanding campaigns at NNC highlights his exceptional & unique client management abilities. Luai’s future promises remarkable achievements and I have no doubt of that.

Career highlights

My work alongside notable UAE governmental and semi-governmental organisations such as the Sharjah Investment and Development Authority (Shurooq), The Big Heart Foundation, Sharjah Book Authority, UAE Government Media Office, Mohammed Bin Rashid Initiative’s “New Media Academy,” and Sharjah Government Media Bureau, all stem from my solid academic foundation in PR and Advertising, complemented by a minor in Sociology and Psychology. I’ve further enriched my expertise through a Marketing course at Harvard Business School Online.

Guiding principles

Success springs from hard work, determination, enthusiasm, and the bedrock of discipline. These principles drive my professional journey, compelling excellence in diverse roles. Embracing the transformative power of creativity & continuous learning, I am committed to creating ethical influence.

Side hustle

My true investment transcends the traditional side hustle, focusing on enhancing my well-being, broadening my intellect, and deepening my educational pursuits, all while placing family at the heart of everything. Family isn’t just important; it’s my compass and inspiration.

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