Campaign’s Media Faces to Watch 2024 – Rayan Abi Mosleh, Senior Media Manager, Mindshare KSA

Campaign’s Media Faces to Watch 2024: Rayan Abi Mosleh, Senior Media Manager, Mindshare KSA

Age: 30

Nominated by Rawan Yaqub, Client Lead Director:
I have had the pleasure of witnessing Rayan’s exceptional talent, dedication, and innovation firsthand. He is a dynamic and versatile senior media manager, with a unique ability to seamlessly navigate both digital and traditional media landscapes. His expertise spans across various platforms & markets. He has consistently demonstrated an unparalleled understanding of emerging trends and technologies. Notably, Rayan played a pivotal role in pioneering innovative approaches within our team, such as being the first to explore CTV with LinkedIn and leveraging super audiences on X.

Career highlights:
After graduating from the Lebanese American University in 2016, Rayan moved to Liberia, West Africa, working for his family business. In 2018, he returned to Beirut to pursue his passion of working in the media industry. After working in performance marketing for 3 years, Rayan joined Starcom as part of the NEOM client servicing team, which was the gateway to multiple milestones. In 2023, he was voted as one of the top agency talents in MENA&T for his performances on NEOM. In search of new challenges, Rayan moved back to Mindshare Nov23’ for his second stint to work on New Murabbaa

Guiding principles”
He believes that change brings opportunities. Especially with the fast pace that our industry is moving in, remaining in our comfort zone can be very harmful. Change not only gives us the opportunity to expand our skills, it also enables us to meet new people and create everlasting relationships

Side hustle:
Real estate, in addition to understanding the dynamics of the stock market for tapping into the right opportunities at the right time,.

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