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Campaign’s Media Faces to Watch 2024 – Oussama Mouslimani, Executive – Planning, Hearts & Science MENA, Dubai

Campaign’s Media Faces to Watch 2024: Oussama Mouslimani, Executive – Planning, Hearts & Science MENA, Dubai

Age: 28

Nominated by Ibrahim Arulogun, Senior Planning Manager:
I am recommending Oussama Mouslimani for his exceptional contribution to the enhancement of performance marketing standards at Atlantis Aquaventure. He has consistently demonstrated a deep understanding of performance marketing principles and a proactive approach to implementing always-on optimisations which played a pivotal role in achieving record breaking results in 2023. Oussama’s has an adaptive attitude with a solution-driven mindset that is fueled by his constant thirst for deeper knowledge in media and his clients’ business operations.

Career highlights:
Coming from an aviation background, I moved to Dubai and joined the media industry with Hearts & Science. In my first year, working on Atlantis Aquaventure with a team filled with extraordinary talent, I excelled in building data-driven marketing strategies heavily focused on performance. They allowed us to deliver record-breaking results, setting a new benchmark for Atlantis Dubai.

Guiding principles:
Most of the time, without taking risks, there truly is no reward. Throughout my life, I’ve consistently faced challenges with a hint of skepticism regarding the outcome. However, I’ve come to realize that with patience and determination, I can achieve the desired outcome.

Side hustle:
Not yet a side hustle, but cooking is a true and heartfelt passion of mine. From baking sweet treats for friends and families to creating new and intricate recipes, I enjoy immersing myself in the culinary world.

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