Campaign’s Media Faces to Watch 2024 – Nova Rahman, Business Analyst Executive, Publicis Media – Performance UAE

Campaign’s Media Faces to Watch 2024: Nova Rahman, Business Analyst Executive, Publicis Media – Performance UAE

Age: 30

Nominated by Elie Milan, Chief Performance Officer ME Publicis Media:
Nova has proven herself fairly quickly within the analytics space. Her passion and dedication to delivering accurate insights and guiding retail media  planning and optimization has helped the entire team deliver e-commerce growth across our client portfolio. Moreover, Nova has showcased true dedication to improving and automating many processes that delivered significant efficiencies to our day to day business benefiting the entire practice and facilitating success for herself and her colleagues.

Career highlights:
I’m a data analyst with a passion for turning complex data into actionable insights. Working in an e-commerce industry further drove my interest to analyze key consumer behavior and explore market trends to ensure my clients achieve true growth and profitability within the commerce ecosystem. I’m equally passionate about leveraging AI, automation, and cutting-edge tools to solve consumer problems and streamline processes, ultimately saving time and enhancing experiences.

Guiding principles:
I’m dedicated to leveraging data to deep dive into optimizing brand performance, enhance conversion rates and ultimately drive profitability.

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