Campaign’s Media Faces to Watch 2024 – Lara Safa, Senior Executive, OMD

Campaign’s Media Faces to Watch 2024: Lara Safa, Senior Executive, OMD

Age: 29

Nominated by Malek Morjan, Business Unit Director:
Lara is someone who you can depend on blindly to complete any job perfectly. She’s dedicated to her work and has truly elevated her game which in parallel helped with the client’s satisfaction. Consistency is key in any work and she’s a great example in this area

Career highlights:
I joined OMD in 2021 as a fresh graduate on Nissan , eager to know more about what the media industry holds for me. Today, I am a senior media planner with 3 years of experience, having grown my expertise across diverse accounts like Nissan, TOD, and beIN Sports. Under the guidance of my mentors, I have improved my skills in data analysis, multi-channel campaign planning, and negotiating strategic media buys.

Guiding principles:
What’s guiding me in my journey is the strong client relationships that I am building along with my commitment to continuous learning on adapting to new trends have been instrumental in my growth. Nevertheless, combining strategic thinking with creative execution has been my recipe for success.

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