Campaign’s Media Faces to Watch 2024 – Bryony Carpenter, Strategy & Planning Director, Assembly

Campaign’s Media Faces to Watch 2024: Bryony Carpenter, Strategy & Planning Director, Assembly

Age: 26

Nominated by James Jarrett, Senior Strategy & Partnerships Director:
Bryony has been instrumental in fueling Assembly’s recent growth, as a key cog within the Strategy and Planning Team. Over the past few years, she has spearheaded strategies pivotal to securing major clients like Virgin Mobile, Ceer Motors and DP World. Moreover, Bryony has been a catalyst for agency innovation, pioneering advancements in awareness measurement and custom brand health trackers utilizing our proprietary data management tool, Stage. Her tireless dedication and remarkable contributions have garnered acclaim both internally and from clients, making her a standout candidate for this prestigious award.

Career highlights:
Starting my career in the UK as a Digital Planner 7 years ago, I’ve now reached the role of Strategy & Planning Director at Assembly. Here, I lead a team of dynamic Planners & Strategists, driving innovation and exceeding client objectives through thoughtful omnichannel approaches. As the youngest Director at Assembly MENA, I’m driven by the fusion of ‘how’ and ‘why,’ which really pushes the boundaries of the usual day-to-day activities. With a proven track record spanning a range of diverse industries, my current focus revolves around spearheading strategic planning for the multifaceted DP World account following our recent win.

Guiding principles:
Keep learning, stay creative, and believe that there’s a solution for every problem with the right attitude.

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