Campaign’s Digital Faces to Watch 2024 – Saad El Rifai, English Content Writer, VML Beirut

Campaign’s Digital Faces to Watch 2024 – Saad El Rifai, English Content Writer, VML Beirut

Age: 27

Nominated by Fernando Miranda, Executive Creative Director:
Saad plays a crucial role in our digital outfit, bringing with him the necessary agility and eagerness that become smart creative solutions.

Career highlights
A copywriter, with a wavering passion for the art of languages. With 7 years of experience, Saad has lent his expertise to industry giants such as Red Bull, Red Bull MOBILE, EA, Microsoft, and Burger King while also crafting compelling stories for many smaller brands. When not writing, you will find Saad playing his guitar or honing his Brazilian Jiu-Jitsu skills on the mat.

Guiding principles
Making meaningful contributions that leave a lasting impression. Seeking lifelong knowledge to evolve and innovate. Upholding integrity and ethical standards is non-negotiable. It is the foundation of my actions and decisions.

Side hustle
When not writing, you will find Saad playing his guitar or honing his Brazilian Jiu-Jitsu skills on the mat.

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