Campaign’s Digital Faces to Watch 2024 – Rawan Bsat, Account Manager, Hill & Knowlton

Campaign’s Digital Faces to Watch 2024 – Rawan Bsat, Account Manager, Hill & Knowlton

Age: 30

Nominated by Sanjana Soman, Associate Director  Content & Publishing and Creative Strategy at Hill & Knowlton:
Rawan is a social media superstar, with her dedication to delivering the highest quality of work for her clients and her ability to ensure clarity and cohesion in every project making her highly sought after in the agency. You’ll always catch her with a smile on her face, even while under pressure, leading the way with her positive energy and infectious creativity. She’s continuously pushing herself to improve, elevating her skillsets and thinking two steps ahead while also juggling tasks and making sure she’s always driving solutions for her clients.

Career highlights

I’ve always been captivated by social media – exploring new platforms, trends and formats. Until landing my first social media job in 2016, I didn’t realize I could make it a career! Now as an Account Manager at Hill & Knowlton Abu Dhabi, working as part of the Content & Publishing team, I’ve come a long way in using social media as a canvas to pursue my interests and career. Among these passions, photography and videography stand out. Whether it’s a weekend getaway or a client event, there’s always a curated folder of edited photos and videos capturing every moment.

Guiding principles

Before I began my career journey, I’ll admit I was quite shy. But then, I started changing in ways I’d been wanting to for years. I built strong relationships with clients and colleagues and made lots of new friends. And if you see me, you’ll always catch me smiling or laughing.

Side hustle

After a long day at work, coming home to my four cats, playing with them, and feeding them brings me so much joy. Recently, I discovered a new hobby: Reformer Pilates. It’s made me happy, especially since I didn’t think I’d find a physically engaging hobby that I enjoyed.

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