Campaign’s Digital Faces to Watch 2024 – Anjana Murali, Associate Director, Keyade Middle East

Campaign’s Digital Faces to Watch 2024 – Anjana Murali, Associate Director, Keyade Middle East

Age: 28

Nominated by Laura Gleadhill, Head of performance:
Having worked with Anjana for the best part of 4 years, her ambition, drive and curiosity make her a great candidate for an Agency Face to Watch. Anjana’s passion for solving complex problems and going the extra mile for her clients has allowed her to grow quickly in her career, handling some of the most sophisticated accounts in the agency. Along with her strong client-servicing, she is an excellent people manager, with a skill for building trusting relationships that foster openness and transparency.

Career highlights

A diverse international background spanning four countries, a master’s degree in Global Business, 7 years of expertise in performance marketing and the drive for continual growth has led me to where I am today.  My achievements are best seen as the growth of my clients and teams, which stems from driving digital success for businesses through strategic and operational excellence, transforming client relationships into consulting partnerships, spearheading large-scale and collaborative growth initiatives, to mentoring teams to excellence, empowering them to greater heights.

Guiding principles

My guiding principles revolve around embracing challenges as opportunities for growth, understanding that consistency is the key differentiator, and acknowledging the importance of perspective in shaping outcomes. Most importantly, having integrity at the core of everything I do.

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