Campaign’s Creative Faces to Watch 2024 – Yehia El Joueidi, Account Director, Serviceplan Middle East

Campaign’s Creative Faces to Watch 2024 – Yehia El Joueidi, Account Director, Serviceplan Middle East

Age: 30

Nominated by Rawida Saadé Maksoudian, Client Servicing Director:
Yehia is certainly one to watch, effortlessly thriving in high-pressure situations that intimidate many. His ability to navigate the complexities of a demanding account with a rare ease that’s essential in our fast-paced work environment. His tenacity and positive, can-do attitude are not only admirable but infectious, setting a solid example for his peers. He’s a beast at tackling the demands of the job, never shying away from obstacles and always ready to support his team. Yehia’s work ethic and supportive nature are the bedrock of his success and a tremendous asset to us all.

 

Career highlights

Holding an MBA in International Marketing and a BS in Civil Engineering, Yehia has developed his expertise in marketing communications within the Retail and Automotive sectors through global clients such as Cadillac & Jaguar Land Rover. Since 2021, he has taken on a key shift to Destination Marketing working on Yas Theme Parks. He played a key role in shaping the creative strategy & overseeing high-profile marketing campaigns. Now, Yehia leads the rollout & execution of campaigns for DCT, amplifying Abu Dhabi’s global appeal through strategic, high-impact productions in a dynamic environment.

 

Guiding principles

Guided by strong morals and dedication, Yehia’s work ethic is marked by tenacity, smart problem-solving, and adaptability to overcome any challenge.

 

Side hustle

Interested in new business ideas & startup opportunities. Yehia adventured in co-founding a startup in 2022. Although the journey lasted a year, he is always exploring new business opportunities.

An avid fitness enthusiast, and unwinds with gaming, and guitar to stay primed for work’s demands.

 

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