Campaign’s Creative Faces to Watch 2024 – Yalda Tasrini, Art Director, Publicis Groupe – Creativity at Scale

Campaign’s Creative Faces to Watch 2024 – Yalda Tasrini, Art Director, Publicis Groupe – Creativity at Scale

Age: 27

Nominated by Sary Najjar, Creative Director:
Yalda’s art direction expertise transforms our creative landscape, consistently delivering exceptional work. Her ability to craft visually compelling narratives sets her apart in our industry. Yalda’s commitment to excellence shines through each project, navigating complexities to unveil innovative solutions. With a keen eye for detail and a passion for pushing boundaries, she creates experiences that resonate deeply with audiences. Yalda’s dedication to her craft makes her an invaluable asset to our team, inspiring admiration and driving us toward success.

 

Career highlights

I’m a creative soul with a knack for conjuring up stunning visuals and concepts. Over the last six years, I’ve honed my craft, always striving to capture attention and hold it. I’ve had the privilege of working with a variety of clients and pitches, approaching each project with a fresh perspective that speaks to everyone.

 

Guiding principles

Well, I’ve been called a perfectionist and perhaps there’s some truth to it.

I set high standards, valuing innovation and creativity, yet it’s not only about precision. It’s about leaving an impact, and evoking emotions worldwide.

 

Side hustle

I’m a tattoo artist in the making, crafting designs to leave art on people who choose to wear it. I’m also a beach person at heart, recharging on an SUP somewhere on the beach coast of Lebanon.

 

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