Campaign’s Creative Faces to Watch 2024 – Sarah Alayadhi, Senior Executive – Strategy & Insights, Saatchi & Saatchi KSA
Campaign’s Creative Faces to Watch 2024 – Sarah Alayadhi, Senior Executive – Strategy & Insights, Saatchi & Saatchi KSA
Age: 26
Nominated by Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe ME&T:
Sarah is one of our bright and upcoming young Saudi talents in Publicis Communications in Saudi Arabia. She has impressed one an all with her depth of insightful thinking, her positive attitude to her work and her aspiration to keep pushing herself to being an accomplished strategist. She’s a trendy and new-age thinker who thinks social, digital and mobile first, and her hard work and work ethics have been a pleasure to watch. She represents the new wave of young talents in the country who are out here to make a change. I’m very excited by her potential and her future!
Career highlights
Meet Sarah, a vibrant 25-year-old senior strategist with over three years of experience in digital marketing client servicing. Sarah prioritises personality and creativity in her work, believing in the power of local insights for success in Saudi Arabia. Her mantra? Customisation over conformity, ensuring her strategies resonate with the audience. Whether delving into cultural trends or crafting campaigns, Sarah’s quest for that special touch sets her apart. With her knack for personal connections and understanding of the Saudi audience, every project becomes an unforgettable journey.
Guiding principles
Visioning my vision with V2030.
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