AGENCY BIO

What is your role in connecting brands with gaming?

DIVISION is the go-to expert for facilitating connections between brands and the expansive gaming community. We put together engaging campaigns, ensuring brands find ideal opportunities to captivate younger audiences effectively. Our comprehensive solutions extend to in-game branding within mobile games and the creation of custom maps, such as Fortnite custom islands, offering innovative avenues for brand integration within gaming environments. 

Do you focus on specific sectors of brands or games?

At DIVISION, our focus spans across various sectors, catering to the diverse interests of both brands and gamers alike. From technology giants to beauty industry leaders, automotive innovators to consumer goods, we offer tailored solutions that align with the unique needs and preferences of our clients. It is important to keep in mind that gamers have a life outside of their gaming. They drive cars, they eat food and they use body care products.

What’s your best piece of advice for brands looking to step into gaming?

Our top advice for brands venturing into gaming is to embrace authenticity. Gamers value genuine interactions over scripted content. By allowing for unscripted campaigns, brands can resonate more with their target audience, building trust and loyalty. 

Can you name a recent campaign that integrated gaming that you are proud of?

Our recent collaboration with Rimmel was a game-changer! We entered the beauty sector with a bang, creating authentic connections between the brand and gamers. Surpassing our goals, we seamlessly integrated Rimmel into gaming content, with content creators coming up with their own creative ways to blend the brand into their gaming universe. This innovative approach not only exceeded our expectations but also set a new standard for brand engagement in the gaming world. It was an exciting journey that showcased the endless potential of merging gaming and branding.