AGENCY BIO

F31 is an award-winning sports and entertainment agency that lives to deliver those goosebump moments.

Born and bred in the Middle East and jam-packed with global talent, F31 is built on the foundations of 70+ collective years’ of experience. This agency utilises its strategic understanding of both the regional market and the global landscape to deliver worldclass marketing campaigns, content, digital solutions and commercial partnerships for world-class brands and destinations.

Put simply – F31 believes in the power of sport and entertainment and uses it to make brands grow.

Head of company: Fleur Castle

Awards: Sports Industry Awards Middle East (Client wins – Best Sports Brand, Product or Retail Activation | Best Sports Event | Best Marketing Campaign | Business Leader of the Year – Fleur Castle). Leaders Global Awards – Fleur Castle, Leaders Under 40. Middle East Event Awards – Maddie Drakeley: Young Achiever of the Year.