Axiom Telecom, the Middle East’s leading mobile phone retailer, has appointed TBWA\Raad as its integrated communications agency. TBWA\Raad and Ketchum Raad Middle East will provide advertising, PR and in-store activation services to Axiom in the UAE and Saudi Arabia.
Speaking of TBWA\Raad’s appointment as communications partner, Faisal Al Bannai, CEO of Axiom Telecom, said: “We aimed for an agency that share our passion for the Axiom Telecom brand and can translate our vision and strengths into creative, newsworthy communications. Their consumer and market insights and experience in seamlessly managing integrated work made it an easy decision for Axiom Telecom.”
Founded in 1997 with four employees, Axiom Telecom is the largest and leading authorised distributor for international mobile device brands in the Middle East, has over 3,000 employees and operates over 3,500 points of sale.
Reda Raad, group managing director for TBWA\Raad, said: “We are delighted to represent such a well-known name in the telecom sector, and particularly happy to be working for a brand that has its roots in the region. We look forward to being Axiom Telecom’s valued strategic partner and to help them reach their long-term goals.”
Established in 2000, TBWA\Raad is based in Dubai and has over 650 employees working across 14 full-service agencies throughout the MENA region. TBWA\Raad currently has three main divisions: advertising, digital and public relations.
I’m interested in seeing what this alliance can do for Axiom. They’ve had some pretty eye-catching ads in the past few years.