At Campaign Middle East, we have a new feature called Brand Focus which showcases companies we think are doing great things with their marketing and advertising campaigns.
In July 1943, Ingvar Kamprad, then only 17 years old, founded IKEA in the small town of Älmhult in Småland, Sweden. In the beginning, IKEA was a small mail-order business where orders were filled by a teenage, none other than Ingvar himself on a bicycle.
Fast forward to 2023, the brand is now represented in 62 markets with 462 IKEA touchpoints, 700 million physical customer visits, 2.6 billion online visits, and more than 20 million IKEA app downloads. The team of 231,000 IKEA co-workers worldwide help create a be
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