Campaign’s PR to Watch 2023 – Marissa Anne Ganeshwaran, Sr Account Executive, Cheil MEA FZ LLC
Campaign’s PR to Watch 2023 – Marissa Anne Ganeshwaran, Sr Account Executive, Cheil MEA FZ LLC
Age: 27
Nominated by Adeline Chew, Head of Brand Experience:
What makes her a rock star? She is the best kind of teammate with all the positive qualities: intuitive, introspective, active listener, empathetic, and most importantly curious and creative, which leveled her up and beyond her role. Marissa has an infectious energy that motivates those around her. She approaches every project with a can-do attitude and is always willing to go the extra mile to ensure client satisfaction.
Career highlights
Despite having no previous agency experience, I accomplished the following in my first year with the company:
- Curated content for four different brands (Energizer, Armor All, STP, California Scents) across four regions (MEA, EU, APAC, LATAM)
- Developed media and content strategy, including small-budget social campaigns that reached over 7 million people, accumulating over 3 million engagements.
- Executed successful influencer marketing campaigns for clients in the Middle East, Spain, and Japan, achieving brand recall through a reach of 15.4 million and 5.5 million engagements.
Guiding principles
Speaking from the heart: in a world where AI is becoming increasingly prevalent, it’s easy to forget that behind every screen, passing by every billboard is a human being and soul that will value authenticity and a genuine connection. Content should always be true to brand, values, and messages.
Side hustle
Since moving here to work at CHEIL, self-care has been my priority. I have a job that I enjoy and find balance with hobbies (pole and yoga) and building a home in this foreign land. This allows me to show up as my most confident, open self.
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