Campaign’s Media to Watch 2023 – Mohamad Hachem, Media Manager, Initiative MENA

Campaign’s Media to Watch 2023 – Mohamad Hachem, Media Manager, Initiative MENA

Age: 29

Nominated by Nuha Bayoud, Associate Director:
Mohamad is a remarkable team member, whose integrity and exceptional work ethic have earned him a reputation as one of the most trusted and competent individuals I have ever worked with in my career.  Mohamad has demonstrated exceptional skills in strategic thinking, management, creativity and attention to detail. He consistently delivers high-quality client servicing, going above & beyond to ensure client satisfaction. His ability to analyze and leverage data has led to measurable growth in the client’s bottom-line business and is a very valuable member of the team.

Career highlights

I graduated from Louisiana State University in 2018 and relocated to Dubai to start off my career in the media field. One of my first challenges was taking on the full scope of media buying & strategy for various brands under the Kering Luxury Group. Due to the success on the account & the ability to contribute to new business, I was appointed lead on one of the largest automotive accounts in the region. With the trust that Initiative’s leadership have in me, my latest challenge entails leading on the Yas Island account at the agency.

Guiding principles

I always strive to not think about things that I cannot change or unhappy things that contribute to negativity in life, and instead focus on the things that I can action upon. From my perspective, this is the best possible approach to overcome any situation.

Side hustle

My side hustle is trading stocks and cryptocurrencies, researching and analyzing market trends on a consistent basis to make informed investment decisions. This has been a hobby of mine ever since I was in high school, with a goal of continuing to grow the portfolio.

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