Campaign’s Media to Watch 2023 – Dina Abou Kasm, Senior Performance Executive – Media, UM Lebanon

Campaign’s Media to Watch 2023 – Dina Abou Kasm, Senior Performance Executive – Media, UM Lebanon

Age: 26

Nominated by Dina Thebian, Senior Media Manager:
Within less than three years of kicking off her career, Dina has managed to demonstrate true dedication and ambition. She has consistently exceeded all performance goals and has been one of our best performers and a delight to work with. With her experience across different accounts, Dina has continuously impressed her team with her energy and enthusiasm for accomplishing great results.  She has exceptional skills and is very sincere towards her work. She is an absolute rock star; we’re lucky to have her on our team. Keep going above and beyond, and big things will come your way!

Career highlights

After taking a big risk and leaving my old job during the pandemic period, I joined UM in November 2020 as Performance Media Executive. Within a few months, I was assigned to handle brands such as Spotify, Starbucks & Mattel, where I got the opportunity to upskill all social platforms, programmatic, and search. In April 2022, I shifted accounts, joining the L’Oréal team full time, handling Consumer Products Division brands, and managing all types of campaigns on social and programmatic platforms along with Amazon DSP. My efforts were recognized, and I was promoted to Senior Performance Media Executive within a period of two months.

Guiding principles

“Teamwork makes the dream work” is a quote I always say to my team. Teamwork leads to a genuine connection between colleagues, driving success in our industry.

Side hustle

I find myself at Zen reading a good book on an aeroplane and travelling to one of my bucket list destinations.

Go back to main article: Campaign’s Media Faces to Watch 2023