Campaign’s Media to Watch 2023 – Christelle Abou Anny, Senior Product Manager, Native Advertising, Digital Media Services – Choueiri Group

Campaign’s Media to Watch 2023 – Christelle Abou Anny, Senior Product Manager, Native Advertising, Digital Media Services – Choueiri Group

Age: 29

Nominated by Carol Matta, Senior Group Content Director:
Christelle is a talented and determined professional that demonstrates a high level of passion for work. She has a thorough knowledge of the digital media landscape and is heavily involved in creating editorials that stand out from that digital clutter! Creativity is at the core of her role as a content creator, and she not only comes up with solid ideas but also ensures they are executed flawlessly. Christelle is a true team player and always fuels positive discussions with respective teams. I believe she has a very bright future ahead of her as she has the right skills and personality for it.

Career highlights

I’ve been passionate about languages ever since I was a little kid – a passion that soon led me into the world of marketing and advertising. You see, words matter, and how you put those words together can shape your story, even your brand identity.

For seven years, I’ve been working with brands on building their content strategies. I started out as a marketeer in the luxury industry, and then moved to DMS where I’ve had the chance to work across multiple industries and countless brands, discovering the particularities of each to create award-winning native content.

Guiding principles

Listen first – You’d be surprised of what you’d learn. Active listening is a skill I work on improving every day.

Stay true to yourself – In an ever-changing world, learn to keep up with the trends without letting them change who you really are.

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