Campaign’s Digital to Watch 2023 – Munif Mahin, Senior Executive – Performance, OMD UAE

Campaign’s Digital to Watch 2023 – Munif Mahin, Senior Executive – Performance, OMD UAE

Age: 28

Nominated by Terry Mo, Head Of Digital:
Munif is the bedrock of the OMD team. Ever since he joined, he has built a reputation based on eternal optimism, an amazing sense of humour and an uncanny ability to just get things done. He has a natural talent for efficiency and an incredible work ethic that lets him organize his work, his peers and his collaborators to help them produce far more than anyone would ever expect. It’s quality over quantity, too – aside from countless internal accolades, Munif is also a key member of Team PepsiCo, one of the most externally awarded client teams at OMD.

Career highlights

Munif has gained significant knowledge in the media industry during his time at OMD. He has worked with exceptional teams across several industries, including aviation, automobile, hospitality, and FMCG, using social, search, and programmatic platforms. Munif’s achievements include winning OMD’s Snapchat AR lens competition, receiving the team award for overall client satisfaction in 2022, and being part of the most awarded team last year. Additionally, his work with Clorox on their Scentiva launch was featured in a case study with Snapchat.

Guiding principles

Munif firmly believes that while “mistakes happen, but how you bounce back is what defines you.” He says that failure has the power to mould you for the better, if you work towards being a better version of yourself compared to yesterday.

Side hustle

He has always been intrigued by fashion as it offers a creative outlet to translate his vision into a tangible form of art. He plans to venture into the fashion business by the end of the year and offer a bespoke experience for the end consumer.

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