Campaign’s Creative Faces to Watch 2023 – Yasmina Rajab, Communications Manager, TheCreative9
Campaign’s Creative Faces to Watch 2023 – Yasmina Rajab, Communications Manager, TheCreative9
Age: 24
Nominated by Rola Ghotmeh, Creative CEO, TheCreative9:
Hungry, curious, and sharp are a few of the words that describe Yasmina. She joined our team at The Creative 9 Beirut offices first as a young digital communication executive, and I have watched her grow into a brilliant young communication manager, now based in our Dubai offices, and capable of handling pressure, supporting with plans and strategies for most brand requirements, and servicing our clients seamlessly.
I have had the chance to mentor and coach Yasmina closely, working on honing her interpersonal skills, project management skills as well as her strategic thinking and digital planning capabilities. And I must say, she is an amazing talent to invest in. She is ethical, smart, a fast learner, and quick on her feet.
With Yasmina, clients can expect to receive creative and results-driven communication solutions that exceed their expectations. Her passion and drive for excellence are what make her a valuable asset to our team. Yasmina’s contributions to our agency have been invaluable, and her talent and dedication have been recognized by both clients and colleagues. I have no doubt that Yasmina will continue to make waves in the communication industry as she reaches new heights in her career. S
Career highlights
I kickstarted my career in advertising with a proven track record of managing diverse portfolios in Fashion&Beauty, FMCG, F&B, Healthcare, Higher-Education and Tech. As a brand ambassador, I lead on hybrid projects and build strategies that have redefined over ten brands and resulted in award-winning campaigns, acknowledged by “Ads of the World”, Clio Awards.
Relocating to Dubai with The Creative9 took my career to the next level and gave me the opportunity to lead on big-scale projects in the GCC & EMEA, and challenged me to grow on a personal and professional level.
Guiding principles
For me, creating impact is essential. Every opportunity is a chance to make a difference, no matter how small, because even the smallest acts can lead to significant change and inspire a ripple effect that impacts those around us.
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