You’d be forgiven for wondering what an art buyer is. They are, it would seem, as rare as hen’s teeth in the Middle East. Elsewhere, however, they are important players in the creation of fresh, groundbreaking and innovative campaigns.
In London, for example, the sheer volume and diversity of work is such that a person is needed within agencies whose sole function is to keep on top of new and interesting photographers, designers, illustrators and artists. There is fierce competition to use the best people, and a lot of brands – Adidas, EA Games and Diesel for example – are constantly on the lookout for something different.
In the UAE, however, you could probably count the number
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There’s no art to buy when clients are telling their agencies to use royalty-free stock images.