The perception of beauty is like looking into a kaleidoscope – it is reflected in the sum of many parts.
With the region’s rich history in cross-cultural integration, the Arabic look encompasses a broad spectrum of skin tones and diverse heritage.
But in the advertising world, casting the right models to embody the essence of Arab beauty while representing the masses, can be a tricky one.
Some say it stems from having a limited number of Arab models to choose from in the talent pool.
But does the responsibility lie with advertising agencies, production companies and magazines, all of which have been accused of misrepresenting Arab beauty, or is it part of a much wider issue? You’d
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