Campaign’s Faces to Watch, Brand Edition 2022 – Ramiz Mohy, CTG marketing manager, L’Oreal Egypt
Campaign’s Faces to Watch, Brand Edition 2022 – Ramiz Mohy, CTG marketing manager, L’Oreal Egypt
Age: 30
Nominated by Sarah hani, media director at UM: Working with Ramiz has been great, he always has a very clear idea of what he wants to do and where he is headed as a marketer, he is always striving to be the best and has trained his team to always strive for the best as well, pushing their brands to the limits, deep-diving into more research, insights and projects to understand strategic ways forward. Looking forward to working together more. Ramiz is a very enthusiastic and go-getter marketer who has successfully managed to grow the Garnier brand across his 360 marketing activities reaching our consumers online / offline and on the go
He has also managed to lead a young energetic team of talented brand managers across hair and skin care categories.
Bio
Ramiz is leading the Garnier marketing team on a mission to revolutionize the beauty industry in Egypt. He started by boosting the skin category with launches such as the tissue masks which went viral and was considered one of the top campaigns in the MENA region in 2021 by the EFFIES. He also led the Garnier Skin team to democratize advanced beauty solutions by launching the Garnier vitamin C serum and becoming the most sold serum in Egypt in less than a year. These achievements have made Garnier one of the top beauty brands in Egypt and earned him become the youngest management committee Member in L’Oréal Egypt CPD.
Guiding principles
Marketing is and will always be about Humans. A good Marketer needs to understand the Psychology of Humans to convince them of something. The data revolution Era that we live in allows Marketers to understand their fellow Humans much better, but Marketers will never be replaced by Robots. It takes a human to talk to a human.
Side hustle
Making Mouthwatering Steaks. Currently, it is just a hobby with friends on Saturday nights, yet with the potential for a side hustle.
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