Campaign’s Faces to Watch, Brand Edition 2022 – Nader Qutob, social media/content & community executive, Majid Al Futtaim
Campaign’s Faces to Watch, Brand Edition 2022 – Nader Qutob, social media/content & community executive, Majid Al Futtaim
Age: 21
Nominated by Noor Hunnoon, social media analyst lead: I would highly recommend Nader to win this award. He is one of the best Social gurus in the region.
Bio
Over the course of 4 years working at Majid Al Futtaim, Nader created hundreds of pieces of original content and wrote over 100 articles. Nader launched VOX Cinemas’ TikTok account and within a year grew it to over 70,000 followers, 20M views, and 2M engagements. Using the tone of voice established for the brand on social media, Nader was able to interact with celebrities including Mark Hamill, James Gunn, and Hailee Steinfeld. He also conducted interviews with stars such as Oscar-nominated director Nadine Labaki and covered red carpet events such as the LA premiere of Brad Pitt’s Ad Astra.
Guiding principles
Nader firmly believes that the key to social media is that there is no key; once you think you have it figured out, you’ve lost it. Social media is an ever-evolving landscape that requires fluidity and an openness to experiment. You never stop learning.
Side hustle
When Nader is not working, he is observing. He stays informed on what’s relevant in the worlds of social media and cinema. He previously ran a YouTube channel that accumulated 5M+ views.
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