Campaign’s Faces to Watch, Brand Edition 2022 – Lena Salah Eid, brand manager, Froneri Ice Cream Egypt

Campaign’s Faces to Watch, Brand Edition 2022 – Lena Salah Eid, brand manager, Froneri Ice Cream Egypt

Age: 28

Nominated by Karim Samaha, country marketing manager: I nominated Lena because of her promotion from the junior brand manager for Dolce (our challenger brand) to brand manager leading Kimocono, our biggest brand in 2022. 

Bio

Lena joined the team with the focused objective to drive the Dolce brand to thrive in a period of fiercely growing affordable local competition, challenged by limitations in budget and resources due to COVID. Lena managed to revive the brand through innovations and re-engineered branding. The dedicated digital campaigns and 1st of kind TIKTOK challenge for Froneri brands led to the unprecedented engagement, consumer awareness and business results for the Dolce brand. 

Guiding principles

If there is a will there is a way, and Lena will find it and overdeliver her promises. 

Side hustle

Exploiting R&D and innovative communication to achieve results with otherwise shackling resources. 

Go back to the main article.