Campaign’s Media Faces to Watch 2022 – Jaafar Hoteit, Data Executive, Mediaplus Middle East

Campaign’s Media Faces to Watch 2022 – Jaafar Hoteit, Data Executive, Mediaplus Middle East

Age: 23

Charbel Jreijiri, General Manager, Mediaplus Middle East: In the short period of time that Jaafar has been with Mediaplus, through his initiatives, passion, and drive to go above and beyond the call of duty, he has proven to be an essential part of the team. In less than 12 months, he has managed to develop his skillset and quickly raise his profile from a Data Executive responsible for gathering data into the world of Data Analytics and Data Visualization.

Career highlights

As strange as it sounds, I went to nursing school and found my passion for data analytics as I was treating my patients. I learned that by knowing more about our patients’ details and their historical data, we can predict potential adverse future outcomes and prevent them from happening. Following this discovery, I developed a passion for all things analytics – no matter the industry. Now, I hold a master’s degree in Business Analytics and my work centres around data analytics, visualization, and storytelling.

Guiding principles

I live by the words of W. Edwards Deming, “In God we trust. All others must bring data.”

Side hustle

My passion for analytics is only rivalled by my love for physical exercise. I always make time to assist my friends at the gym! Once you are exercising regularly, the hardest thing to do is stop.

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