Campaign’s Media Faces to Watch 2022 – Sara Swaydan, Senior Programmatic Executive, Publicis Media

Campaign’s Media Faces to Watch 2022 – Sara Swaydan, Senior Programmatic Executive, Publicis Media

Age: 25

Farah Salameh, Manager, Publicis Media: Sara’s dedication and commitment brought trust between the brand team, suppliers and the client. She is highly independent ensuring timely delivery of all her tasks and objectives. Moreover, she is a quick learner and a focused individual capable of smoothly rolling out new products and complex campaign structures within the timelines. Sara’s great work achievements have been demonstrated in several case studies that relate to success stories for her brands.

Career highlights

My name is Sara and I am 24 years old. I graduated from the American University of Beirut in 2018 after I completed my B.A. in Media and Communications. I am currently working at Publicis Media as a Senior Programmatic Executive. I handle many accounts across MENA and worked on their programmatic marketing strategies and campaign launches across many different formats to drive strong and efficient marketing campaigns. In December 2021, I launched a successful rich media campaign with InMobi for AlMarai and submitted the case study; it is now shortlisted for the MMA Smarties Awards. (https://marcel.ai/app/article/f08a4284-3a6e-5718-8eac-17991363cd3a)

Guiding principles

I have always been a dedicated and diligent person, I have goals that I set and believe in and I constantly work hard to achieve them. I love challenges and getting out of my comfort zone. The more I grow,  I always find ways to continue to improve and challenge myself, learn more and stay motivated to accomplish my goals. Lastly, I believe having a positive attitude and being a team player is so important, it leads to greater happiness, fulfilment, and productivity.

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