Campaign’s Digital Faces to Watch 2022 – Igor Shamashang, Head of Paid Social, Merkle ME

Campaign’s Digital Faces to Watch 2022 – Igor Shamashang, Head of Paid Social, Merkle ME

Age: 28

Vimal Badiani, VP & Managing Director, Merkle ME: Igor has been a standout performer ever since joining the team, driving Paid Social best practices, innovation and team development, whilst simultaneously leading across some of our largest accounts. His knowledge, expertise and calmness under pressure instil confidence across the team and help support clients with best-in-class execution across Performance Media channels.

Career highlights

I have been fortunate to work across two of the big six media groups in the world (Dentsu Aegis & WPP) whilst building my professional profile from intern to now head of paid social.

From the UK to the Middle East, I have picked up invaluable experiences and I have been able to apply my biddable experience and manage key accounts such as Booking.com, Heineken, JLR & VW.

Highlights of my career to date include leading the Heineken account whilst at iProspect & winning The Drum’s DADI Award for best use of innovation.

Guiding principles

Power is only given to those who are prepared to lower themselves to pick it up. Lead with a people-first approach and plan with an audience-first perspective and you shall achieve greatness.

One Size Does Not Fit All – Ensure your strategy is tailor-made to each client.

Side hustle

I am a co-owner of a creative direction agency. We specifically work with Indie musicians based in the UK and partner with distribution labels to curate and launch offline events that will evoke awareness and viral content.

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