Campaign’s Digital Faces to Watch 2022 – Omnia Shehata, Executive Performance, OMD Egypt

Campaign’s Digital Faces to Watch 2022 – Omnia Shehata, Executive Performance, OMD Egypt

Age: 28

Islam Raslan, Digital performance Head, OMD Egypt: “Omnia has been with OMD since January 21, and we saw how quickly she has risen to the top of the digital scene.

She put her enthusiasm to work on multidisciplinary initiatives that are driving human-centric marketing transformation experience throughout the last year.

She is constantly delighted to work on applied aspects of marketing data and technology as an extension of her technical expertise gained through working with customers from diverse industries and Markets.

Aside from digital execution, she is our Google business profile and Google data studio Hero, allowing us to provide a variety of digital services to our clients.”

Career highlights

My four-year career in offline media has allowed me to wear many hats and progress in the sector. I’ve always believed that marketing is the backbone of any organization, from selecting products to pricing and promoting them.

In 2015, I began my career in offline media, I was in charge of Pepsico, Eva cosmetics, and other brands. Then, in 2019, I followed my passion for the digital landscape. I began by being responsible for a brand in the UK for its SMM, SEM, email marketing, digital media strategist, planning activities for SEO and studying consumer behaviour for our buyer personas and improve web design, then I got promoted to senior digital marketing, where I was responsible for digital performance for brands in the US, UK, South Africa, the Gulf region, Germany, and Japan.

Then, in 2021, I joined OMD to work across +35 industries like Telecommunication, Banking, Automotive, Real Estate, E-commerce, FMCG, Medical, etc.

Guiding principles

I am a strong believer that there is no limit for those who try hard, work intelligently, and then rely on God. Always invest in yourself and don’t be arrogant once you’ve achieved your ambitions. Remember that you are not the best, you are not the worst, and you are not like anyone else.

Side hustle

My side hustles are usually motivated by a strong desire to help others. I’ve assisted some friends’ locally owned businesses by providing advice and ideas to help them grow.

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