Campaign’s Digital Faces to Watch 2022 – Mohammed El Ghalayini, Senior Performance Manager, Chain Reaction

Campaign’s Digital Faces to Watch 2022 – Mohammed El Ghalayini, Senior Performance Manager, Chain Reaction

Age: 29

Ahmed Romoh, Head of Performance Marketing, Chain Reaction: Ghalayini owns an amazing experience in performance marketing, from the comprehensive technical knowledge to the analytical mindset and strategic thinking, contributing to excellent business growth across his portfolio of clients.

Ghalayini is passionate about digital marketing, business thinker and a data-driven individual who always applies strategies and decisions based on credible insights, combined with creativity. He is an ideal example of a team-player, always keen to support other, share his knowledge and help his team grow and develop.

He is a very friendly person, approachable and open for suggestions and ideas. He was able to grow his team from 1 to 8 people in less than 8 months which only proves his great managerial & leadership skills.

Career highlights

I have graduated in 2014 with a bachelor’s degree in Marketing from Yarmouk University, Jordan. Currently, I am working as a Sr. Performance Account Manager in one of the biggest marketing agencies in Jordan and the MENA Region, Chain Reaction. My work with Chain Reaction revolves around developing and leading a qualified team through the process of creating, refining, and implementing effective cutting-edge digital marketing strategies and action plans. As well as, identifying customers’ current and future needs and monitoring and analyzing their competitor’s performance.

Guiding principles

My expertise in digital strategies, performance marketing, e-commerce, and lead generation enables me to provide valuable guidance and targeted solutions that ultimately support my clients in achieving their objectives, growing their assets, and elevate their businesses within the digital marketing realm.

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