Campaign’s Digital Faces to Watch 2022 – Caroline Karmy, Senior Social Media Executive, Create Group

Campaign’s Digital Faces to Watch 2022 – Caroline Karmy, Senior Social Media Executive, Create Group

Age: 26

Dana Al Azem, Group Account Director, Create Group: Caroline is  brilliant with social media and  continues to impress us every day. She’s is a great communicator, a quick learner and is completely on top of the latest trends. Her grasp of the interactive space, particularly social media, is amazing.

What we love about her is that she is extremely passionate about everything social and always brings new ideas to the table.

She is well-versed in all things digital and is always seeking to learn more.

I’m inspired by her mindset to help women achieve success through social media.

Career highlights

Working between Egypt and the UAE, I’ve had the chance to work with clients across different industries. From FMCG to Automotive to Real Estate, I have progressed in my career from a junior copywriter in a social media agency in Egypt to be leading on one of the biggest accounts in the UAE that is Dubai Holding with one of the biggest agencies in the MENA region that is Create Group. Career Highlights? This. Coming this far to where I am now, considering my background and what I’ve gone through, I’m eternally proud of where I ended up.

Guiding principles

Work together. You wouldn’t understand the importance of teamwork until you experience the shift of scale I’ve had from a junior copywriter to a Social Media Executive. Teamwork can become your strongest weapon.

Be kind. I always try to prioritize that even at stressful times.

Side hustle

Amateur TikToker, professional meme maker, exceptional cook, and a crazy football fan. Yes, only one of those things is a lie. Hint (I don’t know how to properly hold a pan).

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