Campaign’s Creative Faces to Watch 2022 – Ramy Lewis, Planner, Rain Creative
Campaign’s Creative Faces to Watch 2022 – Ramy Lewis, Planner, Rain Creative
Age: 28
Kavita Ramrakhiani, Head of Planning, Rain Creative: Ramy’s expertise prior to Rain was his ability to develop brand strategy basis data and quantitative analysis. I was pleasantly surprised when, throughout his interview for Rain, the conversation was all about his interest in understanding people, his ability to grasp nuances of the Arab culture and its impact on consumer decision making. Ramy coming on board is a win-win as talent that easily straddles his rigorous quant orientation and his instinct for unlocking behavior. With no prior planning expertise, within a short time, Ramy today leads thinking on brands and is constantly pushing our collective work to break the Arab consumer cliches that has found a safe haven in our business.
Career highlights
Ramy has a strong quantitative research background, an invaluable quality to succeed in planning. After joining Rain, he also developed the ability to decode human behavior. He is now responsible for the strategic thinking on many complex categories. Ramy brings a deep cultural understanding of what makes Arab audiences tick. He adds to the voice of the Arab consumer in all the strategic and creative thinking at Rain. Prior to Rain, Ramy was with Nielsen where he led the telecom B2B department, delivering market sizing studies for VF Qatar and du, and in turn receiving the ‘Simply Excellent Gold Award’
Guiding principles
Keep your head down, trust the process, and don’t be content with everything you have done.
Side hustle
When he is not busy cracking briefs, you’ll find him battling on the rugby field for Dubai Tigers. Ramy was also a former player in the Egypt Rugby 7s national team.
