Campaign’s Creative Faces to Watch 2022 – Ahmed Samir Salama, Senior Arabic Copywriter, VMLY&R Commerce MENA

Campaign’s Creative Faces to Watch 2022 – Ahmed Samir Salama, Senior Arabic Copywriter, VMLY&R Commerce MENA

Age: 27

Leila Katrib, Creative Director, VMLY&R Commerce MENA: Ahmed is the heart and soul of the agency. He is annoyingly one of those people that has a multitude of creative talents to make anyone jealous. Not only is he a fantastic Bilingual Copywriter but he brings great conceptual thinking, energy and passion like no other (he can sell anything and even make canned fouls look cool!) and to top it off, you need a song for your campaign? No problem, ‘Ahmed the singer songwriter’ can give you a new Anghami hit in minutes – check out Jumia Black Friday and Americana Ramadan campaigns to name a few. A true asset to our agency.

Career highlights

So many labels, so little time. A third-culture kid with a borderline unhealthy, infinite love for music. My relationship with advertising started with it being a playful, seductive mistress… but then, as Advertising often does, it seduced me with its big, juicy potential and sexy curves of creativity, and it went from side-piece to main lover. Since then I’ve had the privilege of working on so many kickass brands and incredible campaigns, I can’t believe it sometimes. Grand Prix winner at Dubai Lynx 2022, but who’s counting?

Guiding principles

wear it) and work, talk, and interact from a place of truth. Every day. That’s the bravest thing you can do. Because people’s BS radars are razor-sharp, just like yours, so how do you wanna be remembered?

Oh. And always be grateful.

Side hustle

Voice-over thanks to an above-average set of vocal chords (thanks, Dad!).

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