Campaign’s Creative Faces to Watch 2022 – Sana Panjwani, Senior English Copywriter, Create Group

Campaign’s Creative Faces to Watch 2022 – Sana Panjwani, Senior English Copywriter, Create Group

Age: 27

Omar Roan, Head of Copy, Create Group: Sana’s a star. She brings a fresh perspective and bags of ideas to every account, whether she’s the creative lead or just parachuting in for a brainstorm. Within her first few months at Create Group, Sana delivered on two major projects and forced us to rethink our approach on a dozen others. She’s single-minded, self-critical and always in control. I trust her completely.

Career highlights

I came in second in my fourth-grade writing competition and decided to stick with it.

That took me to journalism which was fun but didn’t pay well. I heard PR pays well but, turns out, it wasn’t fun (for me – don’t @ me). I tried copywriting next and found it to fit just right.

My professional achievements:

– Jumping straight from Editorial Assistant to Deputy Editor

– Financially and emotionally surviving two career changes

– Coming up with a cheeky launch campaign idea that’s yet to find its brand

– Never calling myself a Boss Babe

Guiding principles

Figure out your “why”. It’s your anchor in the tough times.

Side hustle

More writing, ha. Journalism was my first love and I keep returning to it every now and then. Why write for one publication when you can write for them all?

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