Leo Burnett Beirut has once again struck gold with its Khedé Kasra campaign, this time at the New York Festivals.
The agency received the award in the United Nations Department of Public Information category and also walked away with a bronze in outdoor. The only other regional winner was Y&R Dubai, which bagged a gold, silver and bronze in the print category for three different Harvey Nichols campaigns.
Khedé Kasra has already picked up a string of international awards, including a gold PR Lion at Cannes last year. It was the most awarded media campaign globally in 2009, according to The Big Won report. The campaign plays on the subtlety of the Arabic language in an attempt to g
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