TBWA\Raad has expanded into the Tunisian market via an alliance with independent agency Point Carré.
The signing of an affiliation agreement between the two agencies has led to the creation of TBWA\Point Carré, with the new entity becoming the 15th office in the TBWA network across the Middle East and North Africa.
The alliance will build on an existing collaboration between the two agencies, with the Tunis office adding to TBWA\Raad’s presence in the Maghreb alongside Morocco and Algeria. Point Carré was founded by Rym Gaddas Milad in 1996.
“Our affiliation with Point Carré is a celebration for TBWA\Raad as it marks the completion of our North African market presence”, said
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