PHD has retained the media buying and planning account for Scandinavian dairy company Arla Foods.
The win follows a review of the company’s media arrangements earlier in the year, with the pitch process looking at team chemistry and competence, media strategy, planning and operation, co-ordination and service, as well as certain financial parameters. The Omnicom Media Group-owned network was first appointed to the account in the Middle East in late 2005.
“PHD has proven its mettle across the board and demonstrated that the trust we have placed in the team over the past few years was truly deserved,” said Kristian Lerche Nielsen, regional marketing director of Arla Foods MEA. “They’ve
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