Emirates has kicked off a pitch for its estimated $15 million UK advertising account.
The airline has issued an RFI to agencies and is currently compiling a longlist of shops to pitch for the business. One source suggested that the airline is looking to integrate its above- and below-the-line UK activity into one agency and that, while the brief focuses on the UK, there may be a chance to create international work over time. Emirates appointed Chemistry to handle its UK advertising in 2010 and its global agency of record is StrawberryFrog.
An Emirates spokeswoman said: “Emirates is currently in the process of reviewing its advertising support in the UK. This is something that is done
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