Campaign’s Digital Faces to Watch 2021 —Rim Baroudi, Senior Social Media Executive, Netizency

Campaign’s Digital Faces to Watch 2021 —Rim Baroudi, Senior Social Media Executive, Netizency

Age: 25

Nominated by Walid Sanjad, Social Media Manager, Netizency

A wellspring of ideas and inspirations, Rim seems to know what’s trending well before it actually does. She’s so well-attuned, in fact – that a few of us don’t even check the news anymore, we just wait for Rim to curate it for us. Rim is trustworthy, responsible, and dependable – which is why she’s thrived throughout our most complex and intense assignments. She asks the right questions and calls BS when she sees it, while somehow still making everyone else’s job easier.

Bio

I started making amateur ads for fun with my friends when I was around 12 years old, with jingles and videos for brands I grew up loving. And now, it’s what I do for a living – I suppose it was meant to be. When I’m not sending 20 briefs a minute, you’ll find me searching for inspiration and new ideas to implement. Handling brands across a diverse range of industries, from retail to electronics, automotive, entertainment, and even healthcare in the middle of this pandemic – there’s always been a new challenge to tackle and new sources of inspiration to find.

Guiding principles

Research, research, research.  The more you research, the more likely you are to identify the right insights to drive the most meaningful communication. The more you know, the better.

How has Covid changed your job?

In the midst of a nationwide lockdown and people working from home – social media became one of the only ways for brands to connect with their audiences. Needless to say, we had our work cut out for us, having to rapidly adapt and upskill to get ahead.

Side hustle

Ain’t nobody got time for that! Just kidding…

Currently working on my martial art skills, just saying…

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