Campaign’s Digital Faces to Watch 2021 —Aarti Matwani, Marcom Consultant, C2 Native

Campaign’s Digital Faces to Watch 2021 —Aarti Matwani, Marcom Consultant, C2 Native

Age: 25

Nominated by Roy Aftimos, Managing Director, C2 Native

The role of a Marcom Consultant in 2021 is a challenging one.

They need to be strong in client relations, informed in real-time on business intelligence, strategic in data, communication and performance media planning, efficient in project and team management, and of course, they need to have high-level and granular knowledge across a range of digital marketing technologies.

With Aarti, we have someone who has not only met the challenge of this new-era hybrid role but is excelling at it since her arrival at C2. We’re incredibly fortunate to have her on our team.

Bio

I started my career at 20, right out of university, with an engineering degree. Within a year, I went on to switching my focus to copywriting, which then led me to digital marketing. Within 4 years, I’ve worked with brands across a spectrum of industries, while focusing on my Masters and learning about the new trends and technologies in the industry.

Today, I’m confident enough to take on any challenge presented to me and at C2 Native, I have no doubt that I’ll continue to learn the intricacies of digital marketing that will help me take brands through digital transformation successfully.

Guiding principles

“Remember: Matter-how tiny you share of it.

Time-how brief and fleeting your allotment of it.

Fate-how small a role you play in it.” — Marcus Aurelius, Meditations

How has Covid changed your job?

Covid took me through an emotional journey of understanding and appreciating just how important work culture is, especially that morning cup of coffee and catching up with everyone! The silver lining is that I will never take that for granted again and will always appreciate the technology available to us.

Side hustle

I took my first yoga class exactly a year ago, and haven’t looked back since. I love what it’s done for my overall health and love that I can share my journey via social media.

Becoming a yoga teacher and spreading that joy is something I’m looking forward to!

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