Campaign’s Creative Faces to Watch 2021 —Anete Thomas Kollanur, English Copywriter, Cheil MEA

Campaign’s Creative Faces to Watch 2021 — Anete Thomas Kollanur, English Copywriter, Cheil MEA

Age: 29

Nominated by Ramzi Ibrahim, Creative Director, Cheil MEA

Anete was a breath of fresh air when he first joined a couple of years ago. Day to day jobs are creative exercises for him. His every email has an extra different take on things. What you would expect to be simple, day to day, unexciting briefs become something to challenge and try to grow. We’re not always successful in selling a bigger idea than what’s briefed, but having him on this journey makes it fun.

Bio

As a copywriter, I’ve been helping various brands tell their stories from a fresh perspective – from community-changing initiatives to crafting a campaign where we turned an entire Emirate into a digital canvas.

Guiding principles

Write. Stare at it. Thrash it. Write again. Craft it. Send it.

How has Covid changed your job?

From the enticing working from home experience to seeing fewer smiles (thank you, masks), the way we work has changed. Even though my responsibilities remain the same, this created new opportunities for me to explore, adapt, and implement.

Side hustle

When I’m not coming up with words, I’m framing my next shot. My love for photography has been awarded, showcased, and taken me places – enabling me to capture the world one frame at a time.

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