Nagib Badreddine has taken over as CEO of Y&R MENA.
He takes the reins from Nassib Boueri, who has held the duel roles of CEO of both Y&R and Wunderman since March 2010. Boueri will now concentrate solely on Wunderman.
Badreddine arrives from JWT in Beirut, where he was chief strategy officer for the group. The appointment represents a return to Dubai for Badreddine, having been based in the emirate until 2005.
Joseph Ghossoub, chairman and CEO of Menacom, the holding group that includes agencies such as Y&R, Wunderman, MEC and Asda’a Burson-Marsteller, said the appointment of Badreddine was an integral part of his plans to take the agency and the wider holding group forward over the co
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A new era for Y&R MENA… A successful, positive, and forward looking one! Congrats! Well deserved!