Campaign’s Marketing Faces to Watch 2020 – Anu Van Der Sande, head of marketing & communications, Media One Hotel
Campaign’s Marketing Faces to Watch 2020 – Anu Van Der Sande, head of marketing & communications, Media One Hotel
Age: 27
Anu, a Dutch national with Indian roots, spent her latter educational life in Hotel School The Hague and graduated with a BBA in hospitality management. During her earlier years, Anu gained a good all-round perspective of hospitality with intern stints covering F&B and front office before cutting her teeth in her first full-time role, after graduating, with Marriott Group and gaining valuable experience in Al Maha Desert Resort, Le Meridien Al Aqah and then Four Points Sheraton’s Downtown and Sheikh Zayed Road properties. Anu joined Media One as head of marketing and communications in April 2019
Nominated by: Mark Lee, general manager, Media One Hotel
Since joining Media One 18 months ago, Anu has been an important addition to the senior team and, through her leadership, has driven the marketing and communications team to ensure all aspects of Media One, as a destination, remain top-of-mind with comprehensive media coverage and strategic campaigns to targeted guest profiles.
Leading a team of four, Anu has re-modelled the department, whose remit covers graphic design, all social media channels and working hand-in-hand with the F&B team to strategise and execute promotions for four F&B venues.
Praise from the boss: Lynne McGarvey, head of SWAT, Media One
Anu’s impact has extended beyond her own team and we have really noticed the effect it has had on the whole team over the last year. Anu is a real team player and will not hesitate to jump into operations to assist, and was particularly involved in the two What’s On Lock-Ins that Media One hosted in August. Anu’s calm demeanour combines well within the overall senior team and she is well respected not only amongst her peers but also by all enthusiasts at Media One.
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