Campaign’s Marketing Faces to Watch 2020 – Susanna Joseph, senior digital marketing manager, The First Group

Campaign’s Marketing Faces to Watch 2020 – Susanna Joseph, senior digital marketing manager, The First Group

Age: 26

Nominated by: Amit Sangekar, marketing director, Xpress Money

Susanna was amongst the first to introduce a structured approach to digital marketing in our organisation. She was not afraid to challenge the status quo and suggest alternative strategies. What sets her apart at such a young age is she was willing to take risks and yet make the whole process inclusive to even those who were sceptical of it. She would take it on herself to educate and train those who found digital marketing daunting.

She would bring this whole new energy to the team and ensure that no one lost track of the organisation and business objectives, and made sure to exceed expectations with the projects she works on. As much as she challenged old practices, she has never failed to listen and accept a valid viewpoint from others.

Praise from the boss: Ronel Venter, director of group marketing & digital, The First Group

Susanna initially joined the team to manage end-to-end digital marketing for The First Group. Although the results from her campaigns speak for themselves, her strengths lie in being able to adapt quickly and be hands-on with marketing projects across the group. In the time we have worked together she has taken on several new responsibilities in marketing for the group with an open mind, and has delivered a unique perspective on projects she has worked on.

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